Australia has an impressive history of people who think smart and work hard. This is true of many facets of the country’s existence including exploration, business, technology, textiles, government, agriculture, art and creative, building, science, defence, manufacture and industry – it is something that connects all Australians into a spirit of entrepreneurship. It is otherwise known as ‘having a go’. Think: Flinders, Hills, Macarthur, ‘Weary’ Dunlop, Lexcen, Clark, Namatjira, Stanley and Boyd to mention but a few.

People can tell when they are looking at something that is truly of this place: there is an understanding that identifies innovation, quality, creativity and origin of materials. It represents the spirit of the nation. Wilderness Wear is a 100% Australian owned company that designs and manufactures 100% Australian made products. And together that makes Wilderness Wear 200% Australian – it’s a simple equation.